Evaluation Question Two; How effective is the combination of your main product and ancillary texts?

Video and Digipak Images



The first two images are from the digipak and the other two are from the music video. The first image links to the image below it from the video as they both include focus on the eyes. The still shot from the music video shows the whole face, but we tried to draw focus on the eyes by using large false eyelashes. The first image also links to the image next to it, which is also from the digipak; they match through the colour theme and the intensity of the colour in the eye. We decided to focus on the eye/eyelashes due to our band name ‘Bat for Lashes’.

We decided to focus on facial features to demonstrate that attractiveness does not need to be judged on body image. We wanted to sustain continuity with our products that is why we chose to focus on a few things such as eyes, lips and hair.

We decided to have a running colour theme on the digipak to reinforce continuity, we chose the red colour as we were inspired by a shot from our music video where I am surrounded by fairy lights and candles. We decided to do this as we wanted all our products to have a similar theme so that our target market is able to recognise products that were ours.

Evaluation q2

Evaluation q2 Images

Here are some images taken from the music video and digipak. The colours used are bright and similar throughout; we decided to do this to establish continuity. We wanted the audience to feel an intimate connection, which is why we chose to have close ups of artist’s mouth singing, which also shows off the tongue piercing. Due to the tongue piercing being established in the music video, when the viewer sees the image where the tongue is again exposed on the digipak they will know that the two products are linked.

As you can see they all focus on the mouth and tongue, and show off the subjects piercings. The first image shows the subjects facial expression that portrays an air of cheekiness and the piercing relates to the indie/ alternative genre. This is because piercings aren’t seen often in mainstream music and are less socially acceptable making it relevant to our chosen niche market of individual/alternative music.