Evaluation Question Three: What have you learnt from your audience feedback?

I received and noted down feedback from people within my target audience about our rough cut, also during a few of our lessons we all watched each others music videos and gave each other feedback, with this I then created the above word cloud. I used a word cloud as I thought it was an interesting and effective way of formatting my feedback. The first cloud consists of a lot of constructive criticism, with words like ‘change shots’ and ‘change cuts’. This prompted Cleo and I to analyse and reflect upon our rough cut to discuss what changes we could make to our music video to improve it. Without this feedback, the music video may not have made such substantial progress and be as effective as it has turned out.



Through this feedback we reflected and realised that we needed to change some shots, including some from the beginning of the music video where there was some erratic shots of the subject that didn’t make sense. In order to improve this, we changed the footage to images that were a lot visually and technically stronger in creating our music video.
Some people within our target audience said that some of the footage was too dark. So to improve this, we changed the lighting in the video in order to brighten it up making the subject clear to see. This worked very well and added to the overall look of the music video.




The second word cloud I made is full of positive comments from people within our target audience about the final master of our music video. After Cleo and I used the constructive criticisms and feedback about our rough cut and made the all the required changes, the feedback received for the final product were very positive.
To prevent any of the dark shadows being as prominent, we chose to use bold colours and lighting. Comments which were common were about how well lip-synced our footage was edited. Cleo and I were both really proud of this because this was an aspect that we found a bit challenging and at times quite tedious. So receiving such positive feedback about it was very reassuring and great to hear.

Our audience also really liked the bat motif and the fact that this particular shot closed the video with a fade out; they thought it was visually really strong as well as being appropriate to the band and genre. The most essential comments were about the genre of the band. People from our target audience said that they believed we had achieved an ‘alternative’ ‘indie’ and ‘unique’ music video through our footage, effects and use of ‘exquisite’ colour and objects like the dinosaurs, dolls, lips and fire.

On the whole, we received many more positive comments about the final master than the rough cut; this was good because the initial ‘negative’ comments are what helped us develop our music video. The final master is what was most important to get positive feedback for, and the fact that it did and it received a lot of positive comments, showed just how important the initial comments about the rough cut were in developing our music video so it reached a much higher standard. So getting feedback at the different stages of our music video process was really useful and helpful to us.