Initial Magazine Advert Idea

This is a draft of our initial magazine advert idea. We decided to use the same images from our digipak as we want it to be recognisably connected to the album and the artist. We chose to have large font so that it is easily read by those flicking through the magazine, thus grabbing their attention, and make them want to buy the product. We chose NME's opinion to be quoted on our advert, as it is a highly respected magazine that concentrates on alternative music, which is the genre of our artist.

Existing Magazine Advert Analysis:

Magazine Advert Analysis

Draft; Digipak

Intertextuality:

“The idea that a given text is a response to what has already been written, be it explicit or implicit; the reference to another separate and distinct text within a text”

An example of intertextuality is of Rihanna wearing this helmet, which is a clear modern twist on Walt Disney's Mickey Mouse.

Using Photoshop:

Before:



After:



Before:



After:



These are images which show we both were able to use the software, Photoshop to create a more visually powerful image. At first neither of us really knew how to use photoshop, but after a college workshop we learnt the basics and became much more confident using the program and experimenting with it.

Initial Draft of Digipak

Initial Digipak

Digipak Research

Today me and Cleo looked through all the different digipaks we had for research. We found that digipaks can vary from being quite simple and plain to ones that have extra things in it. Things you can fond in a digipak are song lyrics, competitions, posters of the band/artist, and messages from the artists/band to the fans. So for our digipak we are going to have song lyrics for the song 'Pearl's Dream' and a poster. All digipak themes relate to the artist/ band genre and their personalities. So we are going to do the same and match our digipak to our artist and genre.

Digipak Analysis

Digipak Analysis

Rough Cut

Rough Cut Feedback:

Audience Feedback

Ananlysis of Rough Cut

This is our rough cut and a lot of work needs to be done if we are to reach the level we want to achieve.
For example, the opening does not have any establishing shots; only erratic shots which look very unprofessional and unplanned. This is because we have managed to get the bulk of the editing done meaning that anything else which needs to be inserted will be allot simpler because the basic outline of the footage is evident.
We intend to change the first shot of the pink lips to something much stronger in its tone in order to make the opening far more powerful than its current weak state.
All of the footage that seems irrelevant like the subject looking unprepared will be replaced with video recordings that will be significant and related to the music video.
The footage is lip-synced in time so all of this type of footage will remain in the same place and we will work around the valid clips so that we do not need to change everything.
When the blue lips change to pink at 0:28-0:30, the syncing is not as good as it could be so this is something we will need to review and make changes to.
Up until we the big close up of the subjects lips painted grey and purple, there is an equal amount of footage for each change of scenery, however this clip lasts too long and we intend to shorten this by inserting another clip towards the end of the purple and grey lip image.
During the purple footage, at 1:28, Cleo and I will insert different footage in order to make it less lengthy.
From 1:37-1:42 there is simply a prolonged shot of the subjects lips painted blue and pink which is unnecessary and so will be cut.
This happens again at 1:44-1:50 and so this will also need to be cut for the same reasons.
The footage from 2:00-2:08 needs to be re-looked at as again the blue lips are prolonged and shots of other colours of lips could be inserted, and the shot of the cat needs to be removed as this was placed into the music video rough cut accidentally.
2:20-2:22 needs to be removed as the subject was not fully ready for shooting and is so behind in terms of the timing.
This happens again at 2:37-2:39 and so this footage too will be cut.
At the moment there is not a definitive ending of the music video, however, we have planned to fade-out footage of the flaming bat to close the footage. After we make all of the above changes, the music video should be finished and to a very high quality.