Analysis of The Knife- "Pass This On"

This music video is for the song 'Pass This On', by an electro-pop/alternative band called The knife. This music video reflects the bands genre as it is a strange video, which includes a transvestite, which you wouldn't see in a mainstream music video, as it is partially socially unacceptable and doesn't fir in with the stereotypical idea of beauty and way of life that mainstream videos and media portray. The lyrics of the song and the video do not correlate, which again shows it is of the alternative genre. The video doesn't have a storyline as such, but more of an ideal, which is that although you may be unfamiliar with something or unsure, you should just forget your inhibitions and enjoy it anyway, otherwise you will just be left out watching it. This is shown through close-ups of the people with disinterested facial expressions focused at the transvestite singing. However, later on the majority of people decide to go up and dance and enjoy themselves, this is shown through medium shots and medium long shots. At the end you see a medium close up of a girl looking bored by herself, whilst everyone is enjoying themselves. This video shows how the genre of alternative music enables you to be as creative as you like as there are not many convention boundaries within this genre.